Here’s What You Get:

  The Course Creation Queen II Modules: Eight new modules. You have lifetime access and unlimited replays to each module.

The Course Creation Queen II Support Community: Access to the private Course Creation Queen II group. Discuss, brainstorm, and share with your peers right in the AF app.

BONUS: Access to Team AF and our 50+ combined years of experience in online business.

  BONUS: Tech Made Easy.

  BONUS: Passive Profit Please

BONUS: Sales Page Layout Breakdown.

BONUS: Emails That Sell.

BONUS: Kick-Ass Testimonial Guide.

  The OG Course Creation Queen: Lifetime access to all of the original CCQ modules and bonus content.

  Homework and action steps for each module. I won’t waste your time. Each piece of homework directly relates to you building this course and selling it.

  Journal prompts and affirmations. I hear time and time again that my journal prompts on and how I word them, open people up and shine light on who they desire to be. Not to mention illuminate their path forward.

Affirmations are simply supportive ideas that we are turning into solid beliefs. Ideas that fill us with confidence and remind us of where we are going. It wouldn’t be an Amanda Frances course without these things.

Course Creation Foundation

Okay, let’s lay the foundation. I want to provide the beliefs, ideas, concepts and principles that are going to help you get your mind, energy and internal environment right to do this thing. I want to help you set your goal, cast vision and know where you are going when it comes to the course you are creating and getting into the world via CCQII.

Your Topic

I have a theory that the vast majority of courses that do not sell just weren’t presented and packaged properly. And you think that might not come until you start selling the course, but in truth, the positioning begins the moment you pick your topic. I know you have questions: Do I have to niche down? How vague is too vague? How do I pick something people want to buy? How do I know if there is a market for my course?

I am going to tell you how to determine all of this. A little critical thinking along with answering the right questions for yourself and a tiny bit of research — this is going to start getting clearer.

The best thing about this is, once you get this, you can use this process for anything you create and want to sell from now until eternity. HOORAY!

In many cases you are creating this course for a previous version of you. Meaning, you are creating it for those who are where you used to be. And if this is not the case for you, I know what to have you do so that you can know exactly what topic the person you desire to help needs from you.

Your Client — Let’s Get to Know Her

Like I said in the last section, perhaps your ideal client is a previous version of you. That’s powerful. Perhaps your ideal client is someone completely different, buy whom you feel to create a course for. No matter who they are, we are going to take some time to get to know them.

Building on the last module we are going to work out who this person is, what their struggles are, what problem we are solving for them. This is so powerful as this will inform so much of your marketing plan and how you will craft your sales page when you get to those steps!

Your Course Style + Your Title

When it comes to digital courses, there is more than one way to do things. You can pre-record live with your first round of students and then sell the recordings as your course. (That is what I am doing with CCQ.) You can sit and pre-record the content and then begin selling once the course is complete.

Once your course is done, there is more than one way to sell it. You can have it open all year long. You can “live-launch” it – meaning you have enrollment periods that open and close. Or you can do a combo: You can have a course that is open all year, but goes on sale from time to time for a live launch.

I will go over all of this with, discussing the benefits to each, you so you can choose what’s right for you.

Next, it will be time to take everything you’ve sorted through in these first three modules and finalize your title! I will share what makes an effective title and tag line! Woot.

Tech Made Easy

The genius of digital courses today is that setting them up is easier than ever before. It is essentially, finally, plug and play.

In this bonus the team and I give recommendations based on our 50+ years of collective experience in the digital course world. We will tell you all about the different platforms for hosting your course, helping you decide what is right for you.

We will lay out your options, share our experience and provide countless resources.

There are truly so many ever evolving and ever growing options and so many platforms to choose from. My team has worked with nearly all of them and we are here to answer the questions that come up as you go.

Online Business Essentials

Okay, this one is fun for me. I have seen so many changes in my 13+ years in online business, but some things remain timeless and oh-so tried and true.

I want to talk to you about building and nurturing an email list. I want to talk to you about the essential elements of a sales page.

I want to share with you how I craft my sales pages.

I want to give you inner game behind these ‘techy’ elements and very much simplify for you how to use them and use them well.

This is the ‘how-to’ behind your marketing strategy.

Social Media from the Soul

Here we go. I want to share with you not just how I use social media, but how I think about it in order to grow my audience and attract new clients continually.

This isn’t just about turning ‘cold-leads’ into ‘warm-leads’ – this is about the fact that the internet is a place where all the people exist and we can intentionally let them know our work is right for them, easily.

I am not going to tell you that you have to post every day. I am not going to tell you that you have to post in a certain way or at a certain time.

However, I am going to help you think about social media in such a way where you want to show up and share a message that leads people right back to you and your course.

By this point in the course, you will know that message clearly and can craft some plans for really vibey content! This part is so fun!

Launching + Marketing Your Course

Man, oh man. It’s time. I know this sounds wild, but launching is the best thing that ever happened to me. I live for the launch! I was made for the launch!

Launching feels like pulling money out of thin air for funzies.

WHAT IS BETTER?!

It’s time to craft you launch timeline, your launch strategy and lock in that launch goal from module one.

It’s time to market and sell your digital course online.

I’ll share everything I know about launch from holding space for the launch, keeping your mind right, showing up, what I post and why, what I email and why. Coupon codes. Carts closing. VIP Upgrades. And anything else you want to know!

Access to Team AF

TEAM AF will be in the Course Creation Queen Members Only Space helping you with your specific needs. (If one of the current trendy platforms doesn’t work for you, we can help. We know all the hacks. You can deliver a course via email, video links or your website. The possibilities are truly endless.)

Passive Profit Please

Say that you want your income to be as passive as possible. That is where this bonus comes in. Through this bonus, my team and I will share with you how to take your course and set it up for passive income through a very, very simple funnel.

And how to create urgency when something is always open.

Want to know what is extra fun? We will be doing it with CCQII. Meaning, once I’ve recorded all the modules with you live, Course Creation Queen is being set up for automation so that it can sell and make money (new sales and recurring sales) without me doing much of anything.

Our “funnel” for this is very simple and incredibly effective and we are so excited to share it with you.

Sales Page Layout Breakdown

Let me dissect one of my sales pages with you so you can see what I am doing here and why it works.

We will go over what each section is for and what I advise you to include in those sections.

We will talk about what is essential and what is not so that you can craft a sales page that you are into, even if it’s one that is very, very different from mine!

Emails That Sell

Let’s look together at some of my highest converting emails and talk about why they moved people to action.

Kick-Ass Testimonial Guide

Six questions you can send to those who take your course to create amazing testimonials.

Oh! I am so excited to dig into this with you.