Here’s What You Get:

In module 1, we will list what you already know and plan using the Go-To-Market (GTM) Power Hour framework, which is used by 1000+ companies.

It is a simple plan, a 1-pager that gathers and puts your initial assumptions into an actual GTM plan.

This GTM plan will be challenged throughout the masterclass. You can always return to it and update it.

It will become your GTM compass.

In module 2, I’ll help you navigate the market. You will know which target market to conquer first. I’ll share segmentation frameworks, persona templates and validation methods with you.

Our personas will be REAL. Based on empirical evidence, not BS stereotypes.

This will help you launch quickly and profitably and then slowly pivot to larger audiences once you’re set to do so.

In module 3, you’ll learn how to position yourself apart from your competitors, how to write your messaging and how to craft your strategic narrative.

You’ll get a logical positioning framework that will guide you and your marketing team to craft compelling websites, high-converting ads, and marketing copy that sets you apart and wins customers’ hearts and minds. your marketing team to craft compelling websites, high-converting ads, and marketing copy that sets you apart and wins customers’ hearts and minds.

In module 4, you’ll learn how to test willingness to pay before setting up a price.

This will help you create a compelling offer that customers are happy to pay for while maximizing your profit.

You’ll also learn how to price your product differently if you optimize for adoption or profit.

By the end of it, you’ll know how to test and validate your offers to ensure you’re getting the most bang for your buck.

In the final module, you’ll choose your first GTM Motion to help you generate the initial traction and growth spark.

We’ll also review specific case studies of fast (and slow) growing companies to see how GTM strategies and tactics are implemented.

By the end of the module, you’ll know exactly which GTM Motions will help you gain initial traction, scale, and grow – and how to tackle them.